Revolutionizing Pet Treats: The Rise of Cultivated Fish Technology

In a groundbreaking partnership, Friends & Family Pet Food (FnF), a San Francisco-based company, and UMAMI Bioworks, a cultivated seafood innovator from Singapore, have joined forces to introduce the world's first cat treats made from cultivated fish. This innovative collaboration aims to redefine the pet food industry by harnessing the power of advanced technology to deliver sustainable, nutritious, and delectable treats for our feline companions.

Pioneering a Sustainable Future for Pet Treats

Cultivating a New Era in Pet Nutrition

The partnership between FnF and UMAMI Bioworks has resulted in the development of a revolutionary new product line of cat treats. These treats are designed with high-value microalgae, a blend of high-quality cultured proteins, and essential nutrients, all made possible by UMAMI Bioworks' cutting-edge cultivated technology and processes. By combining UMAMI's innovative approach with FnF's proprietary pet food platform, the companies have created a range of pet food products that seamlessly integrate nutrition and sustainability.

Addressing Environmental Concerns in the Pet Food Industry

The new cultivated fish treats offer significant environmental benefits by reducing the reliance on traditional fishing methods, which often lead to overfishing and ocean depletion. Cultivated fish production is designed to be more resource-efficient, requiring less land, water, and feed compared to conventional aquaculture. These treats, and future products, will provide cats with high-protein, high-fiber nutrition, supporting their immunity, digestion, and overall health, while also contributing to a more sustainable food future.

Partnering for a Greener Tomorrow

"We are delighted to partner with UMAMI Bioworks, a company who is clearly committed to bringing cultivated technology to the market," said Joshua Errett, Friends & Family CEO and founder. "Together, we have created a breakthrough product that puts pet health and sustainability at the forefront. These cultivated fish treats are a perfect example of how science and technology can be harnessed to create positive change in the pet food industry."Rohan Thakur, Partner at Pure Ventures, a food industry investor and advisor to Friends & Family and UMAMI Bioworks, echoed this sentiment, stating, "To make a positive climate impact, it is imperative to have innovative products that win on the shelf and demonstrate business models that scale. Josh's expertise in pet food and Umami's technology provides the foundation to create the next generation of pet food products. We are proud to partner with these high integrity teams and build the Friends & Family Pet Food Company."

Bringing Cultivated Treats to the Global Market

The cat treats are planned to launch in the Singapore and San Francisco markets in early 2025, marking a significant milestone in the pet food industry's transition towards more sustainable and innovative solutions. As the world becomes increasingly conscious of the environmental impact of traditional food production, this partnership between FnF and UMAMI Bioworks stands as a shining example of how technology and innovation can be harnessed to create a brighter, more sustainable future for our beloved pets and the planet.