Dairy Queen's Miracle Treat Day: Sweetening Lives in Southwest Virginia

In the heart of Southwest Virginia, a day of sweetness and generosity is unfolding at Dairy Queen locations. Miracle Treat Day, an annual event, is transforming the region's communities by channeling the power of delicious frozen treats into life-changing support for Carilion Children's Hospital. As customers indulge in their favorite Blizzards, they're not just satisfying their cravings – they're making a tangible difference in the lives of local children in need.

Indulge in Sweetness, Empower Miracles

Bringing Joy and Healing to Local Hospitals

Dairy Queen's Miracle Treat Day is more than just a day of delectable desserts – it's a testament to the power of community-driven philanthropy. When customers visit participating Dairy Queen locations in Daleville, Salem, Rocky Mount, Ferrum, or Pearisburg, they're not just enjoying a sweet treat; they're contributing to a cause that directly impacts the lives of children in their local area. Each dollar or more spent on a Blizzard is donated to Carilion Children's Hospital, ensuring that the funds stay within the Southwest Virginia region and directly benefit the young patients who rely on the hospital's life-saving services.The donations raised through Miracle Treat Day go towards acquiring critical medical equipment, providing essential resources, and supporting educational initiatives that empower the hospital's staff to deliver the highest level of care. By harnessing the collective power of Dairy Queen customers, the event becomes a catalyst for transforming the lives of children in need, one Blizzard at a time.

Dairy Queen's Longstanding Commitment to Children's Miracle Network

Dairy Queen's partnership with the Children's Miracle Network Hospitals is a testament to the company's unwavering dedication to supporting children's healthcare. For over 40 years, Dairy Queen has been a steadfast supporter of the network, raising more than 5 million nationwide to support the vital work of these hospitals.Macy Ware, the program director for Children's Miracle Network of Southwest and Central Virginia, emphasizes the significance of this partnership, stating, "All funds stay local and benefit kids right here in Southwest Virginia." This localized approach ensures that the generosity of Dairy Queen customers directly impacts the communities they call home, creating a tangible and lasting impact.

Gratitude and Appreciation from Dairy Queen Owners

The Daleville Dairy Queen Co-owners, Harry and Khush Patel, are deeply grateful for the support of their customers during Miracle Treat Day. They recognize that even a small donation can make a big difference in the lives of children in need. Khush Patel eloquently expresses this sentiment, saying, "They make a big difference just to donate a little bit."This heartfelt appreciation underscores the true spirit of Miracle Treat Day – a day where the simple act of indulging in a Blizzard can transform into a powerful force for good, empowering the Carilion Children's Hospital to continue its vital work in the region.

A Tradition of Sweetness and Generosity

Last year, Miracle Treat Day at Dairy Queen locations in Southwest Virginia raised an impressive ,000 for Carilion Children's Hospital. This remarkable achievement is a testament to the generosity of the local community and the enduring impact of Dairy Queen's commitment to supporting children's healthcare.As the annual event continues to grow in popularity, the impact of Miracle Treat Day is felt far beyond the walls of the Dairy Queen stores. It becomes a symbol of the community's collective desire to make a tangible difference in the lives of the region's most vulnerable children, one delicious Blizzard at a time.