Our ongoing series delves into potential knowledge gaps in Hollywood regarding the American audience and optimal programming strategies. In this second deep dive, we explore various aspects through the lens of religious and political affiliation, education, and income.

Uncovering the Truth About the American Audience

What Americans Actually Make (and How Many Likely Can't Afford Streaming Services)

Recent data reveals the financial reality of Americans. Many find it challenging to afford streaming services, with a significant portion of the population having limited disposable income. This impacts their viewing habits and preferences, highlighting the need for more accessible content.

For instance, a large number of households are struggling to make ends meet, and streaming platforms need to consider this when designing their pricing and content offerings. It's not just about having access to entertainment but also about affordability.

Our Nation's Enduring Religiosity

The Associated Press reported that Trump won more support from Catholic voters in 2024 compared to 2020, with a notable shift in North Carolina. This shows the enduring influence of religion on voting patterns and consumer behavior.

Religion plays a crucial role in shaping people's values and perspectives, which in turn affects their entertainment choices. Understanding this aspect is essential for content creators to connect with a wider audience.

Americans' Education Level and What It Means for Programming

As journalist Matthew Yglesias pointed out, the median voter is often a 50-something white person who didn't go to college. This highlights the importance of considering education levels when programming.

Different educational backgrounds lead to varying interests and preferences in entertainment. Content that caters to a diverse range of educational levels can attract a broader audience and increase viewership.

Americans' Actual Interest in Politics — and How Few Watch Political Programming

Despite the significance of politics in society, a surprisingly small number of Americans actually watch political programming. This indicates a gap between the perceived importance of politics and actual viewing behavior.

Content creators need to find ways to make political content more engaging and accessible to attract a wider audience. It's not just about presenting facts but also about presenting them in a way that resonates with viewers.