SEVENTEEN Refutes BBC's Claims of AI-Assisted Songwriting

In a bold move, SEVENTEEN's vocalist and producer Woozi has directly refuted claims made by BBC that the group utilized artificial intelligence (AI) to write their music. This revelation sheds light on the creative process behind the K-pop sensation's acclaimed discography.

Uncovering the Truth: SEVENTEEN's Music Crafted by Human Creators

Woozi's Rebuttal and Pledis Entertainment's Clarification

SEVENTEEN's Woozi, the primary songwriter and producer for the group, took to his personal Instagram to address the BBC's claims. In a blacked-out Story, Woozi clearly stated, in both English and Korean, that "All of SEVENTEEN's music is written and composed by human creators." This direct refutation was further reinforced by Pledis Entertainment, the group's label, which issued an official statement to Newsis, stating, "It is not true that AI was used in SEVENTEEN's song lyrics, and we have conveyed this to the foreign media outlets that reported this to correct the content."

SEVENTEEN's Use of AI in Music Video Production

While the group did not utilize AI in their songwriting process, SEVENTEEN did employ AI technology, specifically robot motion technology, to produce certain scenes in the music video for their most recent lead single, "Maestro," released in April. This innovative approach to music video production showcases the group's willingness to explore and integrate emerging technologies, even as they maintain their distinct creative identity.

Woozi's Perspective on AI and Music-Making

During the press conference for SEVENTEEN's album "17 Is Right Here," Woozi discussed his experiments with AI technology and how it has contributed to his understanding of the music-making process. He emphasized that instead of dismissing AI, he is working in tandem with it, exploring its strengths and weaknesses. Woozi acknowledged the rapid advancement of technology and expressed his desire to find ways for SEVENTEEN to maintain their unique identity in this evolving landscape.

BBC's Correction and the Importance of Accurate Reporting

Following Woozi's statement and Pledis Entertainment's clarification, BBC has since updated their article to reflect the accurate information provided by the K-pop group and their label. This correction highlights the importance of responsible and fact-based reporting, especially when it comes to the creative processes of artists in the music industry.

SEVENTEEN's Commitment to Authentic Artistry

SEVENTEEN's unwavering stance on their music being crafted by human creators underscores the group's commitment to authentic artistry. In an era where technology is increasingly integrated into the music-making process, SEVENTEEN's dedication to maintaining their human touch and creative identity sets them apart. This commitment not only resonates with their loyal fanbase but also serves as a testament to the group's artistic integrity.

The Evolving Landscape of K-pop and AI Integration

The BBC's initial claims and SEVENTEEN's subsequent refutation shed light on the broader conversation surrounding the integration of AI in the K-pop industry. As technology continues to advance, it will be interesting to observe how other K-pop acts navigate the balance between embracing technological innovations and preserving their unique artistic identities. SEVENTEEN's response serves as a model for how artists can proactively address and clarify misconceptions, ensuring that their creative process remains transparent and true to their vision.