Veteran Ad Sales Executive Joins Family Entertainment Television Network

Family Entertainment Television (FETV), the Indiana-based home to its flagship network and sibling movie network Family Movie Classics (FMC), has announced the appointment of a seasoned advertising sales executive as its new Vice President of National Sales. The industry veteran joins FETV from her previous role at The E.W. Scripps Co., where she served as a Vice President of Ad Sales for the past four years and four months.

Unlocking New Opportunities for Advertisers on FETV's Diverse Programming Lineup

Leveraging Extensive Ad Sales Experience to Drive Growth

The newly appointed Vice President of National Sales brings a wealth of experience in the advertising industry, having spent the last four years and four months at The E.W. Scripps Co. in a similar leadership role. During her tenure, she played a pivotal role in shaping the company's advertising strategies and forging strong relationships with clients. Her deep understanding of the media landscape and her ability to identify and capitalize on emerging trends will be invaluable assets as she takes on her new responsibilities at FETV.As the Vice President of National Sales, she will be responsible for overseeing the network's national advertising sales efforts, working closely with clients and agencies to develop innovative and effective advertising solutions. Her expertise in crafting customized campaigns that align with the unique needs of advertisers will be instrumental in driving FETV's growth and expanding its reach within the industry.

Diversifying FETV's Advertising Portfolio

One of the key priorities for the new Vice President of National Sales will be to diversify FETV's advertising portfolio, tapping into new revenue streams and expanding the network's client base. With her extensive industry connections and a keen eye for emerging opportunities, she will work to identify and secure partnerships with a diverse range of advertisers, from established brands to up-and-coming companies.By leveraging FETV's diverse programming lineup, which includes the flagship network and the popular Family Movie Classics channel, the Vice President of National Sales will be able to offer advertisers a unique and targeted platform to reach their desired audience. She will work closely with the network's content and marketing teams to develop integrated advertising solutions that seamlessly blend with the viewer experience, ensuring maximum engagement and impact for FETV's advertising partners.

Fostering a Collaborative and Innovative Approach

In her new role, the Vice President of National Sales will also be responsible for fostering a collaborative and innovative work environment within the FETV sales team. She will draw upon her extensive experience in leading high-performing sales organizations to inspire and empower her team, encouraging them to think creatively and explore new strategies for driving revenue growth.By cultivating a culture of innovation and teamwork, the Vice President of National Sales will be able to leverage the collective expertise and insights of the FETV sales team, ensuring that the network remains agile and responsive to the ever-evolving needs of the advertising industry. This collaborative approach will also enable the network to stay ahead of the curve, anticipating and adapting to the changing landscape of media consumption and advertising trends.

Strengthening FETV's Position in the Competitive Media Landscape

The appointment of this seasoned advertising sales executive comes at a critical juncture for FETV, as the network navigates the increasingly competitive media landscape. With her deep industry knowledge and proven track record of success, the new Vice President of National Sales will play a pivotal role in strengthening FETV's position and solidifying its reputation as a premier destination for advertisers.By leveraging her extensive relationships and her ability to craft innovative advertising solutions, the Vice President of National Sales will work to enhance FETV's value proposition for both existing and potential clients. She will spearhead initiatives to showcase the network's unique programming offerings, its engaged audience, and its ability to deliver measurable results for advertisers, ultimately positioning FETV as a strategic and indispensable partner in the ever-evolving world of media and advertising.